Customer Loyalty Program

Increase revenue & profit with a well designed customer loyalty program

Introduction
The hospitality industry today is faced with the challenge of maturing customer spending behaviours at a time of extreme economic recession & government spending cuts. There is less money being spent in our industry & the customer spending criteria is increasingly quality & value driven. Success comes to those that put customer experience to the forefront of their business plan. High standard food, excellent choice of beers & wines and a comfortable & inviting environment are more than ever paramount to building patronage. We believe that a well designed customer loyalty program will cement this hard won support & bring the customer back for more.

Loyalty Programs
The loyalty business model is at its core the principle that quality product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. Customer loyalty programs are a form of marketing in which a company focuses on growing and retaining existing customers through incentives.

Loyalty Schemes Booming in UK
The number of loyalty schemes operating in the UK has increased more than two and a half times over the last 10 years according to a regular survey of the marketplace by GI Insight. The survey also noted that 41.2% of top companies now operate a loyalty program.

The "British Pub" Left Behind
Penetration of loyalty programs is highest in the retail sector followed by travel, hotel groups & credit cards. The UK pub and restaurant sector has not followed this trend and as such there is tremendous potential for forward thinking operators to take a march on their competitors with a well designed loyalty rewards program.

Beyond Stock Loyalty Program
Every Beyond Stock EPOS solution can be set up to offer loyalty points as a reward for buying food or drink.  It can also be used to offer timed promotions on select lines to increase footfall and develop off peak patronage. Awarding loyalty points can be individualised based upon product type ensuring that any low margin product lines are not further cannabilised.

Beyond Stock Competitve Advantage
Our loyalty program has evolved to include vouchers and prize promotions rewards which are cost effective alternatives to the standard practise of reward by discount. Vouchers and prize promotions can be time and product specific which increases the control of the discount costing. We believe a 10% discount on draught beer during peak time service as revenue lost where as a half price dessert available only during off peak time and with purchase of a main meal is additional revenue.